Case study05 / 05Investment firm, energy sector
TCI Group
An energy investor given a brand and a site that look like the future they fund.
- Client
- TCI Group
- Industry
- Investment, energy sector
- Services
- Brand strategy, Logo & identity, Typography, Website design, 3D, WordPress development
- Year
- 2024
- Live
- Visit site
TCI Group is an investment firm in the energy sector, putting financial and human capital into clean energy projects. It came to us to define its brand identity and build the website that carries it.
An investor in clean energy has to look like two things at once: solid enough to trust with capital, and forward-looking enough to belong in the transition. Most firms in the space pick one and lose the other. There was no identity to build on and no site to point people at.
Make the mark do the arguing.
A heavy navy wordmark inside a bright green ring: the navy carries the weight a financial brand needs, the green ring carries the energy it invests in. Trust and momentum in one shape, before anyone reads a word.
Execution
- 01
The logo, then everything that follows it
The mark came out of a discovery phase around three values: trust, innovation and expertise. The ring is built to survive scaling, so it reads as a favicon and as a wall. Typography is a clean, professional face chosen to stay legible across print and screen, and the colour palette extends the navy and green into every application.
- 02
A website with the site’s own argument in the first line
Designed in Figma and built responsive: “Unlock your clean energy potential” over a wind farm at dusk, then the firm’s benefits in its own voice. Spline handles the 3D layer, used lightly so the site feels current without undermining the seriousness of an investment brand.
- 03
Built on WordPress so the team owns it
The site runs on WordPress, optimised for speed and search, so TCI’s own people can publish and edit without calling anyone. The wordmark tiles into a pattern for large-format use, and the ring crops or overlays on top of it.
Recognisable as a favicon, credible on a term sheet.
TCI Group has a cohesive identity and a responsive site that strengthened its digital presence and improved engagement and lead generation in the energy investment space.
