Insights
Notes from the agency.
Short, practical guides on the questions that come up on real projects: how search works, how to make a site fast, and how to hire well. Each one points to a free tool that does the checking for you.
( 01 ) The guides
The European Accessibility Act: what it means for your website
Since 28 June 2025, many websites and apps that sell to consumers in the EU have to be accessible by law. Here is who that covers, what it asks for, and what to do first.Will my website work on the iPhone Duo?
Apple’s first foldable iPhone went on sale on 23 October. For a well-built responsive site, little changes. For a site built around a few fixed phone sizes, it is worth ten minutes this week.What a UX audit covers and when you need one
A UX audit is a structured look at where people get stuck on your site or product, and why. It is useful at specific moments, and a waste of time at others.Title tag length: how many characters does Google show?
There is no character limit in Google’s documentation. There is a width limit, and that changes how you should write titles.Meta description length: what to write and what Google shows
Meta descriptions do not help you rank. They help people choose your result, which is worth the few minutes it takes to write them well.XML sitemaps: what they are, what to include and what to avoid
A sitemap is a list of the pages you want found. It helps Google discover them faster, as long as the list is honest.Core Web Vitals explained: LCP, INP and CLS in plain English
Three numbers describe how a page feels: how fast it appears, how quickly it answers and whether it stays still. Each has a limit Google calls good.How to choose a web design agency in Amsterdam
Amsterdam has hundreds of studios and most portfolios look good. These are the questions that separate them.Website redesign SEO checklist: keep your rankings
A redesign can lift a site or quietly erase years of search traffic. The difference is a list of boring jobs done before launch.
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